Today’s fast-paced, interconnected world runs on real-time data. Considering color accounts for over 85% of the reason for all product purchases it makes you wonder why little, if any, meaningful hard data is collected about color, product, and consumer preference....

Despite the digital revolution, color communication remains relatively unchanged. Rather than using email or text to communicate color swatches, designers and manufacturers are still printing physical swatches and sending them out by mail. This analog process is time consuming, inefficient, inaccurate, and expensive. So, why do it?