![HDR_full](https://www.zencolor.com/wp-content/uploads/2024/02/HDR_full.png)
![AS SALES GROW](https://www.zencolor.com/wp-content/uploads/2024/02/AS-SALES-GROW-2.png)
- 1.3 trillion U.S. dollars in online sales registered in the USA in 2022, approximately 16.5 percent ended up as returns
- processing a return can cost retailers as much as 39% of the original price
- misrepresenting color not only leads to returns but can easily prevent a consumer from purchasing the product
![EVERY RETAILER full](https://www.zencolor.com/wp-content/uploads/2024/02/EVERY-RETAILER-full-1.png)
- there is currently no QA method available to assure that the color of a physical product matches the “digital product” presented to a consumer, search engine, or AI
- consumers may purchase something online based on the image color representation only to experience disappointment when they receive the physical item.
![ZC PROVIDES fix](https://www.zencolor.com/wp-content/uploads/2024/02/ZC-PROVIDES-fix.png)
Color is over 85% of the reason behind any product purchasing decision. Providing consumers with consistent color information will help to reduce returns and increase sales.
![ZC_FLOW3](https://www.zencolor.com/wp-content/uploads/2024/02/ZC_FLOW3.png)
Our patented universal color language model matches the physical product color to a digital image, provides a method of QA, and seamlessly integrates into the product workflow to enrich the color data.