the digital color for a digital world

ZCC it!

zenColorCode (ZCC) is not a print swatch system, it’s a patented digital color standard and a truly global color language. ZCC provides an efficient, cost-effective way to communicate color with a standard digital device, as well as a method to standardize and cross-reference diverse color names and reference numbers across entire product ecosystem.

A retailer that carries thousands of different product lines has to contend with thousands of different color systems. So, do their customers. What if retailers could connect the dots to cross-reference millions of diverse color systems with diverse color names and color numbers with just one unified color language? Well, now you can. Cross-referencing the ZCC reference number to a vendor’s internal color name and number simplifies online shopping for color for retailers and their customers.


The zenColorCode (ZCC) is a patented method to remove all of the duplication from the over 16.77 million unmanageable colors in the RGB system to create a universal digital color standard. Why is this important? RGB is the native language for all digital devices and digital devices are standard communication tools. Unfortunately, RGB is too large and unwieldy to use for consistent color communication. The zenColorCode, represented by a simple four-digit reference number, was specifically created for digital color communication. Additionally, ZCC is the only standard that can cross-reference the myriad of diverse color names and numbers that online consumers struggle with everyday into a standardized, global color language.


Normalization is the process of eliminating the redundancies from a system in order to create a usable standard.


If no two swatch books match, no two monitors display color consistently, and no two people perceive color the same way, how would you translate a physical color into a digital representation? It’s problematic, if not impossible. A physical swatch system with 2,500 colors can only translate an equal amount of RGB display colors out of 16.77 million possibilities. What about the rest?


RGB is the native language to display color all digital devices. The zenColorCode (ZCC) maps the over 16.77 million spectral colors, removes the duplication, and normalizes the entire RGB space into a digital standard consisting of 4,096 swatches that covers the entire gamut of colors. Unlike other color systems that that measure or display color, ZCC was specifically invented to provides a method for digital color communication and online cross-referencing. That’s what makes the zenColorCode unique and useful. The zenColorConnect application, which comes loaded with the complete ZCC Swatch Library, provides a rapid, efficient, and cost-effective method to send or receive color swatches and tagged metadata anywhere in the world.


The complete ZCC Swatch Library is bundled with our patented tools to tag and communicate metadata anywhere in the world, are exclusively available in all zenColorConnect applications for only $89.95 annually.

To use zenColorCode to internally identify color numbers or to cross-reference products from vendors, both parties must be current zenColorConnect Licensees that are in compliance with the Terms and Conditions of the zenColorConnect License Agreement and follow the ZCC Marking & Usage Rules.

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