WITH DIGITAL
DEFINITIONS,
COLOR BECOMES
DATA.

– The Promise for Big Data Open Innovation & Crowdsourcing.

COLOR IS THE COMMON DENOMINATOR.
Color is the one dataset that all products share. Without a universal digital color system, however, it is impossible to corral and parse the massive streams of structured and unstructured product-related data into cohesive, understandable analytics. Our universal digital color standard creates a “data key” that unleashes valuable business insights on structured consumer behavior.
COLOR BECOMES ANALYZABLE.
It is currently impossible to capture product color trends due to the lack of a true digital color language. Integrating the ZCC® universal digital standard into the product ecosystem unlocks valuable new business insights data for development and marketing analytics.

EASY CONVERSION FOR INSTANTANEOUS DATA STREAMLINING.

zenColorCode® makes it easy to convert color attribute and selection data from disparate color systems. Our software applications instantaneously translate and map all color data into our universal digital standard, whilst supporting important internal naming and numbering conventions. This makes color data, both present and past, traceable from inception to final sale.
PRODUCT + COLOR + SEARCH = PERSONAL PREFERENCE.
Color accounts for over 85% of the reason that consumers decide to buy products. Integrating the ZCC® universal digital standard into your search filter provides a “data key” that can interpret product-related consumer preference in real-time. zenColor® integrates color and product-related data with consumer preferences from proprietary systems to create a paradigm shift in how retailers, manufacturers, and search engines engage with their customers.
ONE COLOR STANDARD
FROM START TO FINISH.

Changing to a digital workflow based on our color standard is not only more efficient and cost-effective, it is revolutionary. zenColor® helps streamline processes while generating usable sales data with a never changing color code.

ZENCOLOR® CONNECT
DESKTOP
The complete ZCC® Swatch Library plus a powerful suite of collaborative tools, all in one useful application.
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ZENCOLOR® CONNECT
MOBILE

Connecting you on the go. Put the first interactive color tool right in the palm of your hands.

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ZENCOLOR® CONNECT
WEBAPP
Our webapp provides interactive functionality and is accessed through a Web browser and URL.
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ZENCOLOR® CLICK
FILTER
A paradigm shift in the way online shoppers will soon search for products, both on mobile and desktop devices.
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