ONE COLOR STANDARD FROM START TO FINISH
The future of digital color.
the challenge of communicating color
X-Rite PANTONE Inc. | March 16, 2016
“In any discussion of color, a great place to start is with the challenges we face in communicating color. Here is an example that demonstrates color communication challenges. How would you describe the color of this rose? Would you say it’s yellow, sort of lemon yellow or maybe a bright canary yellow? Ask the same question of a couple of your colleagues and compare notes.
The perception and interpretation of color is highly subjective. Eye fatigue, age, the environment in which you are viewing the color and other factors can influence color perception.
But even without such physical considerations, each observer interprets color based on personal preferences. Each person also verbally defines an object’s color differently. As a result, objectively communicating a particular color to another person without using some type of standard is difficult. There also must be a way to compare one color to the next with accuracy.
The solution to this conundrum is a measurement instrument that explicitly identifies the color being measured; that is, an instrument that differentiates one color from all others and assigns it a numeric value.”
ZENCOLORCODE IS THE SOLUTION
Unlike print color systems, the zenColorCode® (ZCC) normalizes the entire sRGB color space and instantly translates all of the mapped coordinates into a universal digital standard consisting of an expandable range of over 4,000 unique colors. That makes it easy to cross reference your internal color names and color numbers to the corresponding 4-digit zenColorCode.
My zenColorConnect app comes fully loaded with an expandable range of over 4,000 ZCC® swatches which can be accurately communicated with my team via email or text. zenColor has transformed how color standards are selected, managed, communicated, and archived throughout the development and production process.
If you don’t speak zenColor, you should learn. I did. Krissy Blakeway