ONE COLOR STANDARD FROM START TO FINISH
The future of digital color.
the challenge of communicating color
X-Rite PANTONE Inc. | March 16, 2016
“In any discussion of color, a great place to start is with the challenges we face in communicating color. Here is an example that demonstrates color communication challenges. How would you describe the color of this rose? Would you say it’s yellow, sort of lemon yellow or maybe a bright canary yellow? Ask the same question of a couple of your colleagues and compare notes.
The perception and interpretation of color is highly subjective. Eye fatigue, age, the environment in which you are viewing the color and other factors can influence color perception.
But even without such physical considerations, each observer interprets color based on personal preferences. Each person also verbally defines an object’s color differently. As a result, objectively communicating a particular color to another person without using some type of standard is difficult. There also must be a way to compare one color to the next with accuracy.
The solution to this conundrum is a measurement instrument that explicitly identifies the color being measured; that is, an instrument that differentiates one color from all others and assigns it a numeric value.”
ZENCOLORCODE IS THE SOLUTION
All 4,096 unique colors that comprise the zenColorCode (ZCC) digital standard are Web smart colors.
My zenColorConnect app comes fully loaded with 4,096 ZCC® swatches which can be accurately communicated with my team via email or text. zenColor has transformed how color standards are selected, managed, communicated, and archived throughout the development and production process.
If you don’t speak zenColor, you should learn. I did. Krissy Blakeway
OUR COLOR-BASED SOFTWARE SOLUTIONS WILL REVOLUTIONIZE THE WAY YOU WORK